{"id":40531,"date":"2024-10-12T14:51:08","date_gmt":"2024-10-12T12:51:08","guid":{"rendered":"https:\/\/www.seeyousound.org\/?page_id=40531"},"modified":"2024-10-14T23:27:25","modified_gmt":"2024-10-14T21:27:25","slug":"red","status":"publish","type":"page","link":"https:\/\/www.seeyousound.org\/eng\/red\/","title":{"rendered":"RED"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

RED
Re-Educating Digitisation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook-f<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tInstagram<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tYoutube<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSpotify<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTelegram<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTiktok<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\tAUDIENCE DEVELOPMENT<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMARKETING PER LE IMPRESE CULTURALI<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Sapete chi partecipa ai vostri eventi? Chi potrebbe essere il vostro pubblico? Quali sono i principali ostacoli a una maggiore partecipazione? Come interagisce il vostro pubblico con i vostri canali informativi?<\/p>

    Questi interrogativi sono ricorrenti per chiunque operi nel terzo settore (e non solo), dal momento che conoscere il pubblico e aumentare il numero di persone che visitano gli eventi o i centri culturali \u00e8 una sfida costante per le istituzioni che vi operano (musei, teatri, festival cinematografici o musicali, ecc).<\/p>

    Il progetto europeo RED: Re-Educating Digitisation<\/strong>, di cui Seeyousound \u00e8 partner, offre una guida per aiutare gli operatori culturali a identificare e raggiungere il proprio pubblico di riferimento in modo efficiente ed efficace.<\/p>

    Chi consulta questa guida avr\u00e0 accesso a tre moduli di contenuti didattici sul marketing e l’analisi digitale, sulla progettazione di questionari per i visitatori e sulla progettazione di sondaggi per i non visitatori (pubblico potenziale).<\/p>

    Se quindi siete fra gli operatori del settore che si trovano a consultare con un sospiro di frustrazione la pagina delle statistiche del vostro sito web o che hanno adottato una campagna di marketing digitale senza ottenere i risultati sperati, il progetto RED (sviluppato come progetto di cooperazione Erasmus+) pu\u00f2 sostenervi e fornirvi le competenze per operare ad alto livello e pi\u00f9 efficacemente.<\/p>

    Mediante RED, \u00e8 infatti possibile condividere le conoscenze tra istituzioni culturali e gestori di eventi. Il progetto fornisce formazione e linee guida per il marketing online, il SEO e il SEA, nonch\u00e9 per la ricerca sui visitatori e gli studi sui non visitatori.<\/p>

    \u00a0<\/p>

    \u00a0<\/p>

    RED \u00e8 una cooperazione finanziata da Erasmus+ di 7 organizzazioni europee.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    The European project RED: Re-Educating Digitisation, of which Seeyousound is a partner, offers a guide to help cultural operators identify and reach their target audience efficiently and effectively.<\/p>","protected":false},"author":35,"featured_media":17954,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-40531","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nRED - SEEYOUSOUND\u2122<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seeyousound.org\/eng\/red\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RED - SEEYOUSOUND\u2122\" \/>\n<meta property=\"og:description\" content=\"Il progetto europeo RED: Re-Educating Digitisation, di cui Seeyousound \u00e8 partner, offre una guida per aiutare gli operatori culturali a identificare e raggiungere il proprio pubblico di riferimento in modo efficiente ed efficace.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seeyousound.org\/eng\/red\/\" \/>\n<meta property=\"og:site_name\" content=\"SEEYOUSOUND\u2122\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SEEYOUSOUND\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-14T21:27:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seeyousound.org\/wp-content\/uploads\/2020\/01\/cropped-logo_maintennce.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.seeyousound.org\/wp-content\/uploads\/2020\/01\/cropped-logo_maintennce.png\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.seeyousound.org\\\/red\\\/\",\"url\":\"https:\\\/\\\/www.seeyousound.org\\\/red\\\/\",\"name\":\"RED - SEEYOUSOUND\u2122\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.seeyousound.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.seeyousound.org\\\/red\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.seeyousound.org\\\/red\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.seeyousound.org\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/cropped-logo_maintennce.png\",\"datePublished\":\"2024-10-12T12:51:08+00:00\",\"dateModified\":\"2024-10-14T21:27:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.seeyousound.org\\\/red\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.seeyousound.org\\\/red\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.seeyousound.org\\\/red\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.seeyousound.org\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/cropped-logo_maintennce.png\",\"contentUrl\":\"https:\\\/\\\/www.seeyousound.org\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/cropped-logo_maintennce.png\",\"width\":512,\"height\":512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.seeyousound.org\\\/red\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.seeyousound.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RED\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.seeyousound.org\\\/#website\",\"url\":\"https:\\\/\\\/www.seeyousound.org\\\/\",\"name\":\"SEEYOUSOUND\u2122\",\"description\":\"International Music Film Festival\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.seeyousound.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.seeyousound.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.seeyousound.org\\\/#organization\",\"name\":\"Seeyousound\u2122 International Music Film Festival\",\"url\":\"https:\\\/\\\/www.seeyousound.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.seeyousound.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.seeyousound.org\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/cropped-logo_black.png\",\"contentUrl\":\"https:\\\/\\\/www.seeyousound.org\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/cropped-logo_black.png\",\"width\":500,\"height\":117,\"caption\":\"Seeyousound\u2122 International Music Film Festival\"},\"image\":{\"@id\":\"https:\\\/\\\/www.seeyousound.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SEEYOUSOUND\\\/\",\"https:\\\/\\\/www.instagram.com\\\/seeyousoundfestival\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCFL1q7MihH9ZskaJMDoZeFg\",\"https:\\\/\\\/open.spotify.com\\\/user\\\/seeyousoundfilmfestival\"],\"alternateName\":\"Seeyousound\",\"legalName\":\"Associazione culturale Seeyousound\",\"foundingDate\":\"2015\",\"email\":\"info@seeyousound.org\",\"description\":\"Seeyousound International Music Film Festival \u00e8 il primo festival italiano interamente dedicato al cinema a tematica musicale. Si tiene a Torino dal 2015 e presenta film, documentari, cortometraggi e videoclip legati alla musica.\",\"foundingLocation\":{\"@type\":\"Place\",\"name\":\"Torino, Italia\"},\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Corso Vittorio Emanuele II, 108\",\"postalCode\":\"10121\",\"addressLocality\":\"Torino\",\"addressRegion\":\"TO\",\"addressCountry\":\"IT\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RED - SEEYOUSOUND\u2122","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.seeyousound.org\/eng\/red\/","og_locale":"en_GB","og_type":"article","og_title":"RED - SEEYOUSOUND\u2122","og_description":"Il progetto europeo RED: Re-Educating Digitisation, di cui Seeyousound \u00e8 partner, offre una guida per aiutare gli operatori culturali a identificare e raggiungere il proprio pubblico di riferimento in modo efficiente ed efficace.","og_url":"https:\/\/www.seeyousound.org\/eng\/red\/","og_site_name":"SEEYOUSOUND\u2122","article_publisher":"https:\/\/www.facebook.com\/SEEYOUSOUND\/","article_modified_time":"2024-10-14T21:27:25+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/www.seeyousound.org\/wp-content\/uploads\/2020\/01\/cropped-logo_maintennce.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.seeyousound.org\/wp-content\/uploads\/2020\/01\/cropped-logo_maintennce.png","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.seeyousound.org\/red\/","url":"https:\/\/www.seeyousound.org\/red\/","name":"RED - SEEYOUSOUND\u2122","isPartOf":{"@id":"https:\/\/www.seeyousound.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.seeyousound.org\/red\/#primaryimage"},"image":{"@id":"https:\/\/www.seeyousound.org\/red\/#primaryimage"},"thumbnailUrl":"https:\/\/www.seeyousound.org\/wp-content\/uploads\/2020\/01\/cropped-logo_maintennce.png","datePublished":"2024-10-12T12:51:08+00:00","dateModified":"2024-10-14T21:27:25+00:00","breadcrumb":{"@id":"https:\/\/www.seeyousound.org\/red\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.seeyousound.org\/red\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.seeyousound.org\/red\/#primaryimage","url":"https:\/\/www.seeyousound.org\/wp-content\/uploads\/2020\/01\/cropped-logo_maintennce.png","contentUrl":"https:\/\/www.seeyousound.org\/wp-content\/uploads\/2020\/01\/cropped-logo_maintennce.png","width":512,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/www.seeyousound.org\/red\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.seeyousound.org\/"},{"@type":"ListItem","position":2,"name":"RED"}]},{"@type":"WebSite","@id":"https:\/\/www.seeyousound.org\/#website","url":"https:\/\/www.seeyousound.org\/","name":"SEEYOUSOUND\u2122","description":"International Music Film Festival","publisher":{"@id":"https:\/\/www.seeyousound.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.seeyousound.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.seeyousound.org\/#organization","name":"Seeyousound\u2122 International Music Film Festival","url":"https:\/\/www.seeyousound.org\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.seeyousound.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.seeyousound.org\/wp-content\/uploads\/2022\/12\/cropped-logo_black.png","contentUrl":"https:\/\/www.seeyousound.org\/wp-content\/uploads\/2022\/12\/cropped-logo_black.png","width":500,"height":117,"caption":"Seeyousound\u2122 International Music Film Festival"},"image":{"@id":"https:\/\/www.seeyousound.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SEEYOUSOUND\/","https:\/\/www.instagram.com\/seeyousoundfestival\/","https:\/\/www.youtube.com\/channel\/UCFL1q7MihH9ZskaJMDoZeFg","https:\/\/open.spotify.com\/user\/seeyousoundfilmfestival"],"alternateName":"Seeyousound","legalName":"Associazione culturale Seeyousound","foundingDate":"2015","email":"info@seeyousound.org","description":"Seeyousound International Music Film Festival \u00e8 il primo festival italiano interamente dedicato al cinema a tematica musicale. Si tiene a Torino dal 2015 e presenta film, documentari, cortometraggi e videoclip legati alla musica.","foundingLocation":{"@type":"Place","name":"Torino, Italia"},"address":{"@type":"PostalAddress","streetAddress":"Corso Vittorio Emanuele II, 108","postalCode":"10121","addressLocality":"Torino","addressRegion":"TO","addressCountry":"IT"}}]}},"_links":{"self":[{"href":"https:\/\/www.seeyousound.org\/eng\/wp-json\/wp\/v2\/pages\/40531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seeyousound.org\/eng\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.seeyousound.org\/eng\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.seeyousound.org\/eng\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seeyousound.org\/eng\/wp-json\/wp\/v2\/comments?post=40531"}],"version-history":[{"count":0,"href":"https:\/\/www.seeyousound.org\/eng\/wp-json\/wp\/v2\/pages\/40531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seeyousound.org\/eng\/wp-json\/wp\/v2\/media\/17954"}],"wp:attachment":[{"href":"https:\/\/www.seeyousound.org\/eng\/wp-json\/wp\/v2\/media?parent=40531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}